Lesson Overview

This ESL Business lesson plan covers the topic of ‘Marketing’. Students will explore the subject through an entertaining video, and will complete useful exercises. 

To begin, students will analyse slogans, marketing vocabulary and traditional methods, through a series of pictures, exercises and questions. Then, they will study digital marketing through various fun activities. Afterwards, learners are presented with an awesome video which is analysed through listening, comprehension and discussion activities. 

Teachers have had great success delivering this lesson to a range of students, we have discovered that it is beneficial for students from B1 level to advanced. We particularly love the discussion exercise because the questions are open to interpretation which allows for a great debate and encourages students to use the newly acquired language and theory. 

Activities: 

1. Warm up. 
2. Marketing vocabulary. 
3. Traditional marketing. 
4. Digital marketing. 
5. Video vocabulary. 
6. Video comprehension questions. 
7. Discussion. 
8. Quotes. 

Homework

In the homework section of this ESL business lesson plan on marketing, students will learn new vocabulary and theory before being asked to use it through a series of challenging, fun questions. The purpose of this excellent homework section is to allow students to continue studying in their free time.

Activities: 

1. Innovative marketing. 
2. Writing task.